Wednesday, December 16, 2015

Good Riddance Twitter Share Count


Content Marketers!

Take some time out of your day to pour a 40oz out for Twitter's share count. You've probably heard about it by now, or noticed it, but if you're pissed off or sad about it? It's time to turn that frown upside down.

Not only because you can get it back, if you want...http://opensharecount.com/

But a new day has dawned where the phonies are going to realize that they've been measuring the wrong thing all along.

Share count doesn't matter.

And I'll be honest it pains me to say it, because it was so pretty having all of those high numbers next to my tweet buttons...

But the internet has spoken, and the reality is this:

The only thing that actually matters is referral traffic from social.

Read this amazing blog post that explains everything and then think about it for a while, come back, and continue reading my post as I describe my personal expereince with share counts that turned me away from the darkness and delivered me to the light:

Forget your Twitter share count. Social referral traffic is more important.

Okay, done with that post? 

Here's my story: 

All you have to do is scroll down a few posts on the homepage of this blog and you'll see a post titled 

Now this post got picked up by buffer and was shared 40 times (linked to twitter search). How do I know it was all from buffer? Because they changed the title to "Understanding content strategy"and everyone that tweeted it had a buffer link. But none of them read the post! Maybe a few...but there isn't one comment on the post or one new email subscriber. It has more pageviews that normal that's for sure, but in terms of real engagement? Or accomplishing my goal of driving email subscribers...nada...

So think twice about what you measure and why it's important. Refer back to the article above about referral traffic for some real tips. 

Wednesday, November 25, 2015

Unicop


What if I told you, everything you thought you knew about unicorns...was a lie...


image source: https://dribbble.com/shots/1930486-Unicop

Friday, November 13, 2015

Who is the most searched for Democratic candidate?

This is live, and will keep updating, thanks to Google's awesomeness... I was pretty amazing to see this...seems like there is a reality to the idea that Bernie's message is resonating with people...Now we'll just have to see if these same tech-savvy searches are actually voters. I really have no idea who I'm going to vote for. But I do that voting is an extremely important thing that each of us needs to do. If you think about it, it's pretty much you're only chance to have a say. Once someones elected and voted into office, the wheels are in motion and we as the public don't have the level of control or voice that Democracy once allowed for. It's a privilege. It's your right. If you do not vote, do not ever talk to me about politics. It's my litmus test for if you are even allowed to enter my mental space (it's my world, you're just living in it), and if you don't vote, you aren't allowed to say shit. You gave that privilege up the day you decided not to vote. Not to have a say.

Wednesday, October 28, 2015

MagicPlaylist



As you probably know, I'm a Product hunt Addict. I use the Panda 4 Chrome extension to get my daily dose of new products (mostly software) and every now and then I stumble on something that I can't help but share.

Today's gold mine find is for everyone out there that uses spotify.

You might think I'd be willing to pay for spotify seeing as I'm a music blogger over on Onlythebeat.com. Unfortunately, it's a touchy subject for me and I've refused to become a spotify user because I want to build my own streaming service and I don't want to give them the satisfaction of having me as a user.

But as they continue to roll out new product features I'm having a hard time resisting.

Don't get me wrong, I've used the product a ton...for...competitive analysis...but I've never been able to pull the trigger on the 9.99 monthly subscription fee and my mobile music listening habits have remained firmly rooted in podcasts because I'm usually concerned with what's new, not necessarily creating epic playlists, which is really what spotify allows you to do (in the cloud). Podcasts are free...so again, I can't really see the value in paying for spotify when I can barely get through all of the free music podcasts deliver on a weekly basis.

And it's funny, the tool I want to share with you today wasn't even developed by spotify, which continues to prove how important it is to have open source software, generous API's, and application marketplaces. It's the add ons developed by random dudes in their basements that will finally convert resistant people like me into a user.

Behold, music magic: 


http://magicplaylist.co/?ref=producthunt

I tried to trick this thing and typed in some pretty random Trance artists and tracks but it was still able to come up with playlists. And for someone who has spent the last 4 years focusing specifically on podcasts and reviewing singular EDM tracks, this thing might be able to help me drastically improve my music library for entertaining less EDM focused guests at parties etc.

Chill playlists, 90's hip-hop, R&B...Genres I really enjoy but haven't dedicated any time to curating over the last 4 years...I can create playlists and save them to spotify in seconds. And that solves a huge problem for me.

Shout out to the guys that developed this. Maybe I can hire them to help me build a new streaming service in the near future.

If you're interested in doing something like that, connect with me on linkedin.

Tuesday, October 20, 2015

Daniel Taibleson Q4 - Write 3 Times a Week



After doing an internal assessment of where I'm current at in life using Maslow's hierarchy of needs I've determined how I should prioritize my personal "Q4."

Treating your life like a business might sound crazy or too extreme to some, but I often find that the structure is helpful and battle tested by hundreds of years of economic research. Not to mention the best part about this process is that you don't have to adhere to the normal rules of business. So as soon as you discover some aspect of this structure is unappealing to you, or undesirable, you can simply change the paradigm and create a new one, or one that morphs over time.

In fact, I'm not measuring anything in this post like a normal business would. All I'm doing is stealing some terminology to make things make sense to me in a way that I can easily digest.

I'm choosing to share these thoughts with you because I believe 1) it will make me more accountable and 2) they are pretty solid, basic things that other people in their 20's might want to consider focusing on (or they already are).


  • Extreme focus on diet and exercise
    • But exercise in natural ways, not only exercise that take place in nature, like hiking, but simpler exercise like walking. Participate in team sports over individual workouts (again, I include this in my definition of "more natural" since personal fitness is a relatively new phenomena on the human timeline). Knock out 100 pushups a day to keep the chest on point, but other than that, enjoy the camaraderie that comes from engaging in team sports outside of the work place (where losing can be debilitatingly stressful) and instead, remember what it feels like to keep pushing when you're behind by 10, remind yourself about how to lose with grace and shake hands after the game. Practice detaching your emotions from your daily performance. Remember, you win some you lose some. 
  • Read at least 2 books at a time, all the time
    • This leads to click moments (ah-ha moments, moments of inspiration, moments of creativity connected by engaging in self-education that happen outside your normal field of work/study) and furthers personal education that leads to enhanced creativity. 
  • Listen to podcasts
    • Just found a list of the top 20 business podcasts for 2015 that I'm really digging. These are consumed mostly on morning walks and during commutes to work. 
  • Write at least 3 times a week. 
    • I had to be realistic about this and give myself a goal that is attainable. I wanted to write everyday but the weekends are really hard to do when I spend time with my son. I want to make sure I'm actually providing some value in the blog posts that I write (not simply adding value to myself by increasing the number of published posts on this blog). 3x a week seems realistic and I look forward to hitting this number consistently, building my confidence as a writer, and also providing some really amazing content about content marketing. 
  • Have dinner or lunch with an old friend or new acquaintance at least 2x a week. 
    • This is simply a way to leave room for serendipity in my life. I love catching up with old friends and I love making new ones. But I've also found that I truly enjoy one-on-one meetings. Don't get me wrong, I'm all about the team, but there is a different side to creating an intimate connection with someone that can only be produced by spending some quality time together in a safe space where each person is able to confide in the other or simply express their authentic self as many people tend to change their behavior in group settings. 
      • Make sure you have an interesting person/activity fund that you budget for. 1-3k a quarter is realistic depending on your income. It's totally fair to say, "I'm going to set aside $1,000 over the next 3 months to say yes to anyone that asks me to dinner. Or "I'm going to spend $1000 over the next 3 months on two trips to San Fran in order to make some new connections in a city where my industry is taking off." And then just do it. Even if you only meet one person per trip, that one person can connect you to their whole network. (Don't forget to invest in yourself). 
  • Make friends at work. 
    • This is a no brainer and very simple, straightforward initiative: Be kind, be compassionate, listen, add value, follow the golden rule. 
  • Learn about FHA loans! 
    • Now this is more specific, but after moving back to Seattle from Arizona, there is no way I want to dump 12k a year into renting a small 1 bedroom studio in downtown Seattle. I need to crunch the numbers and figure out what I can afford and how I'm going to get it done. This is definitely the most specific goal for Q4, but 1) it's good to have a few specific goals and 2) it's one of the most important things I need to focus on as it's a huge investment that could also set things off in a positive direction for years to come. 
What are your Q4 goals? I'd love to know in the comments. They might inspire me to rethink my plans!