Tuesday, November 5, 2013

Room at the top

There’s always a spot for the best in the market.

Not the most expensive, but the one that most ideally suits the needs of those that care.
It's easy to get lost in the chaos of mediocre, of discount, of close and cheap. But if you're the best, among the people who care to find and talk about the best, no market is too crowded.
The hard part is figuring out what 'best' means.

What does it mean to be the best?

And does your answer to this question mean anything to the people that you're trying to market your product to? Stop look at the cat gif up there and pay attention :P

The good news and the bad news 

The good news and the bad news is that the definition of what "best" means in a market is always changing. That's why all of us in marketing and SEO still have a job....because things change. And I hope to god that if you work in marketing/seo you're not one of those people that "fears change." Thankfully trends change, and although many are cyclical, this change creates a space in our marketing landscape for big wins...and big losses.

If you're an aspiring entrepreneur, things have never been better. Yes, your competition may be smarter, but the playing field is even and you have every resource at your disposal to run a successful business. Find you niche and go after it like a bat out of hell. 

Tuesday, December 4, 2012

Content Strategy

I have made a jump into content marketing and SEO over the past 4 months which has really made it hard to keep up with consistent posts on this blog... well make that zero posts in the last 4 months...excuses, excuses....

But there also comes a point in a man's life when he's got to go out and live it. Benjamin Franklin once said:

 Either write something worth reading or do something worth writing.

Well, I've been off doing things worth writing about. And it jussssst might be time to start writing again. I'm still getting settled in with my new job and my new living arrangements but I am hoping to work out a schedule that will allow me to make time for personal writing and introspective topics and discussion (with myself! woohoo!).

Wednesday, September 26, 2012

The Time We Take

A good friend of mine once told me that our time is the most valuable thing we have. The one commodity we can truly never replace. It's important to use our time wisely, but I don't think all of the time we use has to result in success. There have been multiple times in my life where I've been working on a team and one persons comment is so far off the mark (usually mine) it sparks something in the mind of another team member which in the end actually leads to solving the teams problem.

There are a couple things to be noted about that last statement. Number one, I am not implying that I am good at being wrong so that other people can find solutions to problems. Number two, I do miss the mark sometimes, but it's pretty rare. Number three, I learned that when I'm working with a team, giving everyone the chance to speak up and creating a safe place to share ideas, thoughts, and opinions, that is the most important part of the creative process. You never know where the solution to your problem might come from. 

Inspiration comes from with out, not from with in, so put your head down and just begin. 

Friday, September 21, 2012

The Top Left Truck

woowwwww time has its way of flying. But luckily I can say that this time my negligence towards my personal blog has not been out of laziness, but because I've been so busy.  Lot of personal stuff, and not too terribly interesting, but I'm excited about my other blog, Only The Beat,  that has just broken the 1,300 Facebook fan mark. All 100% real and generated organically. Which is great for the first few months. I am looking forward to implementing new features, spending some serious cash on advertising, and hopefully beginning to throw our own events. 

Anyways...as the title of this blog states, I use this site as a place to share, think, and talk about advertising (because it's my passion), but more importantly perspective. I am fascinated by the idea that we are all experiencing so many things together, simultaneously, yet have such different views, thoughts, and/or ideas about how these different events actually took place (what went down yo). Or how the same event happening to so many people can have such varying after effects and results.  

The screen shot I've included in this post depicts an experiment that was conducted to test peoples perceptions. Take a look at the picture and I'm sure you can determine the issues that arises when the person viewing the objects in the book shelf from "your view" are asked by "the director" to move the top left truck on the shelf. Surprisingly, or maybe not, people moved the incorrect truck about 50% of the time. I think statistics like this show us that however rational we assume our peers might be, people really do tend see things from there own perspectives the majority of the time. And not only do I think this means we need to make a greater effort to help people see things from different perspectives, we too, also need to make sure we are considering the way that others view things before we make decisions. Frame your story to fit your audiences perspective, and then help them come to a realization, or solve their problem. 


Thursday, August 30, 2012

Smart Phone? More Like Magic Wand.

Another great find while watching Ted Talks during my lunch today, wait, that's an understatement. The free mobile app in this demonstration,  called Aurasma and created at Cambridge, is going to have a monumental effect on the advertising industry. I'm going to tell you what it does, but not even that will spoil the amazing capabilities this app encompasses.

It allows anyone, for free, to tag an image, with a video. That means that anytime the app is open, and one holds their phone up to an image that his been tagged, the image will come to life, acting out whatever video (even 3D) has been prompted to play. It can fit in with the picture, the picture itself can begin to move, or a completely random video can pop up. But the fact that we can now create free interactive experiences for consumers, in their environment, is just absolutely mind blowing. Not to mention they are already using it for education! Having a smart phone is becoming more and more like having a magic wand. You can tag text books to come to life and give extra visual learning opportunities. Dressing room experiences are going to become more animated. Billboards interactive with rich media. The possibilities are endless; and what's even more excited, something Matt mentions in the Ted Talk, is that the processing power/phone technology is only getting better and better, faster and faster.

If someone big gets behind this app (Think P&G POP/in-store visual product demonstrations), and sinks real money into it (someone will, I will!) the world of advertising will never be the same.

Tuesday, August 28, 2012

The Art of Creating Awe

Another day, another amazing TED Talks. I seriously don't understand why these aren't required reading (watching) for kinds in school these days. I think I learn more about life and how to be a good person from TED Talks than I even learned in School. It's like getting a personal lecture from the best teacher you ever had...except its a new best teacher every day.

Now not every Ted Talk is as equally amazing. But excuse me if I end up going on a tangent and start posting new Ted Talks and my reactions for the next few....oh I don't know...years? check back in with me, you might learn something about yourself. I always do.

This talk comes from Oscar award-winning movie effects creator Rob Legato who has worked on movies like Titanic, Hugo, and Apollo 13. Talk about block busters. Not only does he show you how he created so of his most recognized shots, he also has some pretty insightful stuff to say about creating awe....Enjoy

Tuesday, August 21, 2012

Divinity is Creativity

I stumbled across this video via Rainn Wilson's twitter. It is a powerful 6 minute interview that I strongly suggest you watch. 

Deepak describes happiness as "devine discontent"...it's the creative impulse...He says that with a little discontent and the creative impulse, we will be happy. Creation makes us happy, gives us meaning, even allows some people to feel in touch with a higher being. Solving problems makes us happy, creating new solutions to old problems brings us joy, and in turn innovation moves society forward (hopefully). Just watch the video. 

So basically, everyone has to do something. I think I'll choose to create things that create change. 

Monday, August 20, 2012

Just A Thought

They say that when you boil everything down to two emotions, you are left with love and fear. But I think there is something else you feel, something that bridges the gap between these two emotions. Love and fear are both powerful in their own right, but as conscious beings with free will, we get to determine our own feelings and choose how we react to them. It is our beliefs and chosen paths of benevolence and/or malevolence that determine our future. What spans the gap between love and fear is faith. Faith in yourself. Faith in your abilities. Faith in the people around you. Faith in your plan. If you have faith and focus on living a life full of love, the courage you need to accomplish your goals will find you. In fact, it’s in you right now. Just waiting to come out. Have some faith in the universe, you weren’t here when it was created and it’s doing just fine. 

Did I Just Twitter A Facebook?

Something I wrote a while back :) ....Still useful info...
I mean facebook a tweet, no! Tweet a facebook post?
Technology is amazing, but I’m sure we’ve all felt like the 3 guys from Office space at one time or another.
Managing your organizations social media account can feel like a shot in the dark sometimes, confusing and time consuming. Unless you are a recent college graduate, you probably don’t have any formal social media training. If you’re in the advertising/marketing industry you probably have a basic understanding of the functionalities and capabilities that are available to you on facebook and twitter (due to your personal use). You might even use facebook chat as the primary tool of in-office communication. Which might sound crazy to some, but many agencies actually do.
The goal of this post is to give you some insight into how about how consumers are posting/interacting differently on facebook vs. Twitter in order to facilitate the different types of communication that have established by each social network.
The primary difference between facebook and Twitter is that facebook acts as a community or hub for constant brand presence in the form of a conversation. Facebook has a past, for those who like to reminisce over old pictures, a present, where engaging content is exchanged in return for consumer attention (their precious time), and a future, undefined and open to innovation. As Brain Solis puts it, “Facebook allows for richer, more interactive experiences hosted within the confines of a branded and captive environment.”  This means that you have the opportunity to engage in a more complex in-depth conversation with people than you would on twitter. This does not mean your status updates should be longer, it means the experience itself should spark interaction and communication between fans, not even necessarily between the fan and the brand. I am a firm believer in the idea that everyone has a story they want to share and they are just looking for the right platform to share it on. Make your page, something they obviously have some kind of emotional attachment to or passion about, a place for them to open up and tell their stories. Learn to facilitate conversation, don’t speak AT people.  (Studies show that statuses with 80 or less characters have the highest engagement….Don’t believe me? Take a look at Redbull’s posts)
Twitter is the pulse of business; it gauges your real-time relevance with consumers and helps to keep your brand top of mind. More importantly, it allows you to listen and respond to conversations about your brand or industry. We’ll get into more detail about how to spike engagement on twitter later, but for right now, a good question to ask yourself before you tweet is: Would I find this tweet useful? Entertaining? Interesting? If not…don’t tweet it :)
Advances in technology have made it easier than ever to communicate with more people than ever. Yet there is no specific road map for social media success, so your success with these new tools for communication will still depend on social science and your ability to decipher YOUR customers social media behavior.

Sunday, August 19, 2012

Twylah For Twitter

originally Posted on 

Good, I’m glad it got you attention. If you guessed Rainn Wilson, also know as Dwight on the office, you are correct. I stumbled across this photo earlier today when I stumbled across a new tool for twitter called “Twylah” (which I believe is pronounced Twhy-la). Rainn, along with many others, is one of the celebrities that has begun using this Twitter-aggregating, message-making, brand page organizer. It is still in an early roll out phase, and you must request an invite if you wish to join, but it looks like the product might turn out to be an extremely useful way to turn your tweets into a story-telling web page. I highly recommend watching the video below.
Some of the things Twylah can help you with:

-Bring your message into focus: Automatically organized by your trending topics, Twylah pages show the world who you are and what you’re about at a glance.

-Take your tweets beyond Twitter: Your tweets last about an hour on Twitter. Give your tweets much greater exposure and a significantly longer life.

-Own your tweets and traffic: Host your Twylah pages on your domain and own the content and traffic.