Tuesday, November 5, 2013

Room at the top

There’s always a spot for the best in the market.

Not the most expensive, but the one that most ideally suits the needs of those that care.
It's easy to get lost in the chaos of mediocre, of discount, of close and cheap. But if you're the best, among the people who care to find and talk about the best, no market is too crowded.
The hard part is figuring out what 'best' means.

What does it mean to be the best?

And does your answer to this question mean anything to the people that you're trying to market your product to? Stop look at the cat gif up there and pay attention :P

The good news and the bad news 

The good news and the bad news is that the definition of what "best" means in a market is always changing. That's why all of us in marketing and SEO still have a job....because things change. And I hope to god that if you work in marketing/seo you're not one of those people that "fears change." Thankfully trends change, and although many are cyclical, this change creates a space in our marketing landscape for big wins...and big losses.

If you're an aspiring entrepreneur, things have never been better. Yes, your competition may be smarter, but the playing field is even and you have every resource at your disposal to run a successful business. Find you niche and go after it like a bat out of hell. 

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